Startup Reading List | September 30, 2016 |
VC and funding heavy. Enjoy! | How mobile commerce really works  Americans are now doing almost 33% of their online shopping on mobile devices. But what happens when you click “buy” isn’t as simple as it seems. A lot has to happen at lightning speed, with ironclad security, for mobile commerce to work. Check out this infographic, which lays out the entire process, by clicking here.
| Want to support diversity in tech?  Throughout September, Betabrand will donate $5 from every Dress Pant Yoga Pants purchase to the Techstars Foundation, a nonprofit working to improve diversity in technology entrepreneurship. | | Dror Futter An overview of issues startups confront when dealing with a down round and steps startups can do to prepare. | | David Cohen "I think doing attracts investors. Talking about doing makes me think maybe you're not an entrepreneur." | | Scott Kupor "Dilution is a loaded word and tricky concept. On one hand, if a company is raising more money, it's increasing the fully diluted share count and thus "diluting" or reducing current owners' (including option-holding employees') ownership. On the other hand, raising more money helps the company execute on its potential, which could mean that everyone owns slightly less, but of a higher-valued asset." | | Daniel Devoe "It may be the simple solution, but it's not necessarily fair. And without having an honest conversation at the beginning, this "simple" solution can lead to resentment down the line when some co-founders are contributing more than others." | | Fred Wilson "If you are at a board meeting and a VC says "you should do less email marketing and more content marketing", would you go see your VP Marketing after the meeting and tell them to cut email and double down on content? I sure hope not. I hope you would treat that VC comment as a single data point, to be heard, but most likely not acted on unless you get a lot of similar feedback." | Get your thoughts into people's inboxes!  We believe everybody should send a newsletter. We are here to make it extremely simple to send yours today and start a conversation with your followers. Start curating now and grow your audience! | | | You are receiving this email because you believe that the best startup articles and videos are made by active members of the startup community. Startup Digest, © 2009-2016 by Techstars Central LLC. All rights reserved. Startup Digest is a registered trademark of Techstars Central, LLC. Privacy Policy | Terms of Use. | |
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