Startup Reading List - Startup Digest - This Week's Reads - September 23rd - September 30th

Startup Reading List September 23, 2016 Enjoy and have a great weekend! Startup Reading List Startup Digest is curated by: Zubin Chagpar - @phylosopher Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com Chris McCann - Community @ Greylock Partners Contact Chris McCann at chris@startupdigest.com How mobile commerce really works Americans are now doing almost 33% of their online shopping on mobile devices. But what happens when you click “buy” isn’t as simple as it seems. A lot has to happen at lightning speed, with ironclad security, for mobile commerce to work. Check out this infographic, which lays out the entire process, by clicking here. Want to support diversity in tech? Throughout September, Betabrand will donate $5 from every Dress Pant Yoga Pants purchase to the Techstars Foundation, a nonprofit working to improve diversity in technology entrepreneurship. Fair Way to do Startup Equity Gregg Pollack Eight years ago equity broke Gregg's business. Gregg says, "If we would have set things up more fairly it all would have been avoidable." The Power of the Elastic Product Team Jonathan Golden "A lot of people call me and ask how they should structure their product organizations. I always tell them to do it based on outcome. If you do it based on features, then you're going to be perpetuating those features whether they're useful or not." Eleven Reasons To Be Excited About The Future of Technology Chris Dixon "People sometimes think VR and AR will be used only for gaming, but over time they will be used for all sorts of activities. For example, we'll use them to manipulate 3-D objects" 5 Things to Think About Before Creating a Marketing Plan Moran Barnea "While building the marketing plan, ask yourself if there is currently someone on the team that will be able to carry the plan out." Get your thoughts into people's inboxes! We believe everybody should send a newsletter. We are here to make it extremely simple to send yours today and start a conversation with your followers. Start curating now and grow your audience! Manage Subscription Submit Event Submit Resource View in Browser You are receiving this email because you believe that the best startup articles and videos are made by active members of the startup community. Startup Digest, © 2009-2016 by Techstars Central LLC. All rights reserved. Startup Digest is a registered trademark of Techstars Central, LLC. Privacy Policy | Terms of Use.

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