Startup Reading List | April 14, 2017 |
Focus on sales and brands. Read, digest, and implement. | Final Week To Save $1,200 On TechCrunch Disrupt NY Tickets  TechCrunch’s Disrupt NY conference is filling up fast. The May 15-17 conference is bringing together the best startups, investors, and entrepreneurs for three full days of tech.
TechCrunch’s Early Bird Ticket pricing ends after this week. Save a total of $1,200 when you use promo code “TECHSTARS200” on your attendee ticket.
| | Kacey Wherley, Jenny Fielding, and Ted Serbinski "We're looking for companies that can execute and really build something that can create value. In the 90-day period of Techstars, you don't create diamonds without a lot of pressure." | | Alex Constantinople, Hanne Tidnam, and Margit Wennmachers "Your brand, says head of a16z marketing and Outcast Agency co-founder Margit Wennmachers, is what people say about you when you're not in the room. And it's going to happen, whether you choose to have an active part in it or not. But what does this mean at an individual, not just company/product level?" | | Marc Eglon "Establish the range of pricing you want to measure, start at a number higher than you can imagine anyone paying and end at a number that is equal to the cost to produce your product or service (the cost of goods sold)" | | Kenneth Lin "We thought of course we should be like them. But perfection works for Apple in a way that made no sense for us. We're a company that always needs to be moving the ball forward rather than getting every single detail right. We need to be more accessible than Apple, and we have customers that expect us to always be iterating and improving." | The Techstars Company Taking Aim at Assault  After hearing from 100s of survivors that their assaults began with a bad feeling, Revolar designed a disruptive solution. At the first sign of trouble, a few clicks of Revolar’s quarter-sized “Instinct” wearable can notify friends and family of your live GPS location and safety status via texts and emails. Learn more about Revolar’s mission and preorder their new Instinct wearable here.
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