Startup Reading List - Startup Digest - Weekly Reads - December 16th - December 23rd

Startup Reading List December 16, 2016 Enjoy and have a great weekend! Startup Reading List Startup Digest is curated by: Zubin Chagpar - @phylosopher Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com Chris McCann - Community @ Greylock Partners Contact Chris McCann at chris@startupdigest.com How to Develop Strategic Messaging and Positioning Myk Pono "Messaging is a key part of building any great company. Every business organization has a purpose and vision which leads it to develop products that solve the pain of specific types of customers (or create such customers)." 15 Month Journey To A $1M Run Rate Chase Garbarino "Many venture-backed companies talk about being data-driven, but in the early stages of a company when you have minimal data, how do you truly do this? When you have small traffic and users to measure, the best way to start to collect data points is to talk with real people. Greg Gomer, one of our other co-founders, essentially acted as our first analytics product, talking to hundreds of businesses and providing large amounts of feedback." Scientific Method for Startups Michael Seibel "Tim Robinson, one of our employees at Justin.tv, was building a payments funnel for a new product we were releasing. When trying to figure out what to put on the header and footer of the payment flow the obvious idea was to use the standard header and footer from our website. But instead of thinking, "this is obvious, why would we measure it", he measured everything users did when going through the flow. By measuring he realized instead of moving through the flow with the "obvious" next buttons, users were clicking on the logo at the top of the page, the links on the footers, everywhere!" Case For Startups to Put CX at Their Core Nick Weaver and Dana Lindsay "I started fixing routers in high school, so I know people often need help before they ask. If you can equip customers with what they need before they request it, you've not only tallied a win for your support team, but also for your brand. That's why we have a customer experience — not support — team." Manage Subscription Submit Event Submit Resource View in Browser You are receiving this email because you believe that the best startup articles and videos are made by active members of the startup community. Startup Digest, © 2009-2016 by Techstars Central LLC. All rights reserved. Startup Digest is a registered trademark of Techstars Central, LLC. Privacy Policy | Terms of Use.

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