Startup Reading List | September 01, 2017 |
Hopefully those of you enjoying the summer have made a significant dent in your summer reading list. Add a few more items, which have been hand selected, visually reviewed, and meticulously added to this week's digest.
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| | Marc Hemeon "The pay-to-propose model created the ability for both sides to keep some control and autonomy in the transaction. Designers would self-select which companies they wanted to send proposals to and companies had the choice of who they wanted to work with." | | Jason Cohen "MVPs are too M and almost never V. Customers see that, and hate it. It might be great for the product team, but it's bad for customers. And ultimately, what's bad for customers is bad for the company." | | Oliver Birch "In times of international expansion, this may be useful, if not essential, when channel effectiveness and messaging differ from country to country. For some channels, such as television or affiliates, local relationships are needed. For digital channels like paid search, an agency can provide eyes on the ground for companies which are headquartered overseas to provide intel on subtle differences in creative copy and techniques." | | Sam Madden "The deeper the skillset required to perform a service, the less likely the traditional Uber model will work within said service industry. The framework of the technology needs to be able to take into account the customization of any service or project needed, the upfront understanding if the pro is right for the job, and the flexibility of communicating the intricacies of any service request." | Techstars is hiring an EMEA Sales Director - Apply Now!  Are you someone who’s not afraid to be defiant, who stands up to the status quo and is a hard-core adventurer? The EMEA Sales Director will be responsible for managing and growing multiple Techstars corporate partner innovation programs. We’ve already seen tremendous success partnering with the likes of Amazon, Barclays, Disney, Ford, Metro, Nike, Target and Sprint. Now we’re looking for an innovator with a track record of success in corporate engagement to help us pave the road forward. Ideally this candidate resides in the UK or Berlin. Apply now!
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