Friday, May 22, 2015

Health Reading List - Startup Digest - Conflict of Interest - May 22nd - May 29th

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Health Reading List

May 22, 2015

Hello friends,

I can't believe it's already Memorial Day Weekend. How time does fly. One of the focus areas this week is the heated debates around conflict of interest as it pertains to medicine. Personally, I do believe the world has swung too far in the "anti-industry" side of things, but that there is a very fine line to balance between conflict of interest and innovation.

Have a relaxing and enlightening Memorial Day Weekend,

Scott

Startup Highlight: EchoPixel

EchoPixel is building a new world of patient care with its interactive, 3D medical visualization software.

The True3D system allows medical professionals to interact with patient-specific organs and tissue in an open 3D space emanating from a display, enabling doctors to immediately identify, evaluate, and dissect clinically significant structures. In diagnostic, surgical planning and image guided treatment applications, EchoPixel technology amplifies human expertise and improves both clinical efficacy and workflow.

EchoPixel is a privately held, venture backed company located at the Fogarty Institute for Innovation in Mountain View, CA.

As always, if you come across news, announcements, videos, or podcasts that you think everyone else would benefit from, e-mail me at scott.munro@startupdigestmail.com or tweet @R_Scott_Munro.

Also, check out the other Startup Digest, Digests:

Crowdfunding - http://eepurl.com/blCdIz
Leadership & Resiliency - http://eepurl.com/blkDlL
Product - http://eepurl.com/bkVSw

Health Reading List Startup Digest is curated by:
R. Scott Munro

R. Scott Munro - Utility Infielder @ DocMatter

Contact R. Scott Munro at scott.munro@startupdigestmail.com

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No, Pharmascolds Are Not Worse Than The Pervasive Conflicts Of Interest They Criticize

Larry Husten - Forbes

After Dr. Rosenbaum's article, Larry Husten wrote a very detailed rebuttal of her piece. He takes a critical view of her arguments and makes some great arguments of his own. A must read if you've taken the time to read Dr. Rosenbaum's NEJM article.

Pharma and Self-Perception: Knights, Knaves or Pawns?

Sachin Jain - Medical Marketing & Media

"Even the industry's sunniest personalities don't deny that pharma has an image problem among outside constituencies, with an unfortunately high percentage of observers believing the biz is first and foremost about profits. Sachin Jain dives deep on this and other perceptions—accurate and otherwise—about the industry and its marketing machinery"

Tom Stossel Attempts to Debunk the Conflict-of-Interest "Myth"

John Mack - Pharma Marketing Guy

The final piece in the "conflict of interest" articles/resources, this is an interview with Tom Stossel on John Mack's Pharma Marketing Guy podcast. Parts of it devolve into arguments, and I waver between amusement and annoyance when listening to these podcasts, but given the general theme this year, I felt this was important to include.

A Caution for Would-be Digital Health Entrepreneurs

Halle Tecco - KQED Science

I have so much respect for Halle Tecco and everything she has done with Rock Health, and her advice here is a must read (if you haven't already read it). Too many companies try pilot programs and count them as customers without thinking through whether the physicians, or health systems would actually pay for their product.

From cancer to feet: the power of Twitter in healthcare

Neil Versel - MedCity News

There's no doubt that physicians need better collaboration tools, many HCPs have flocked to twitter to fill this need. There is little doubt in the long term benefit of what platforms like twitter offer, but there must be something better for collaboration in health care (in my opinion).

Watch A Surgical Robot Suture A Delicate Grape—And Pretend It's Your Uterus

Jessica Leber - FastCo Exist

IntuitiveSurgical is the gorrilla in the room for robotic surgery. This article and the accompanying video go a long way to prove that. The robot apocalypse isn't far off.

This Interactive System Lets Doctors See Your Guts in Virtual Reality

DJ Pangburn - Motherboard

The Silicon Valley Virtual Reality Conference was this week so I wanted to include some health related VR news. As I previewed, EchoPixel is doing great things in the health VR space, and they are only the beginning of what will be a huge segment of health education and pre-op preparation.

Reconnecting the Dots — Reinterpreting Industry–Physician Relations

Lisa Rosenbaum, M.D. - New England Journal of Medicine

Dr. Rosenbaum had a well written series of pieces in the New England Journal of Medicine taking a critical look at the "pharmascandal" movement that has been on the rise since the 80s. While we must always be careful when it comes to conflicts of interest, Dr. Rosenbaum raises great points regarding how we've gone too far. You can see parts II and III here: http://www.nejm.org/doi/full/10.1056/NEJMMS1502497 and here: http://www.nejm.org/doi/full/10.1056/NEJMms1502498

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