Startup Digest - Startup Reading List - Your Weekly Digest - August 11th

Startup Reading List August 11, 2017 Some deep reads here. What better time than the lazy days of summer (sorry Southern Hemisphere) to get through these. Read, Absorb, Prosper! ~ Spock... I think. Startup Digest Startup Reading List is curated by: Zubin Chagpar - @phylosopher Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com Early-Stage Startups Shine At TechCrunch Disrupt SF 2017 Are you an early-stage startup? Don’t miss out on the chance to get your company in front over over 5000 tech enthusiasts, media writers, and investors at TechCrunch Disrupt SF (Sep 18-20). With a Startup Alley Exhibitor Package you’ll get two attendee tickets, demo table, and access to CrunchMatch - TechCrunch’s exclusive investor to startup matching program. All companies in Startup Alley also get a chance to pitch on the Disrupt main stage with the WildCard vote! Buy your package today and save 20% off tickets when you use promo code “TECHSTARS”! Early Bird prices end soon. The Tenets of A/B Testing Gina Gotthilf "We found that by allowing users to experience Duolingo without signing up — do a lesson, see the set of skills that you can run through — we could increase those sign-up metrics significantly. Simply moving the sign-up screen back a few steps led to about a 20% increase in DAUs. The first foray into delayed sign-ups was before my time, but we've since seen a positive impact." Why Should I Start a Startup? Michael Seibel "Doing startups was never my plan but looking at my history in high school and college I really needed to be an underdog in order to motivate myself to succeed. Startups are the classic underdog, 99% of the time – they fail." "Startups are Cheaper to Build, but More Expensive to Grow" Andrew Chen "There are two underlying reasons for the increasing costs: Salary/comp for your team, and growth has shifted more towards paid acquisition. While the former is obvious (especially to those paying rent in San Francisco), the second is more nuanced, since it's driven by a number of industry trends." How to Tell the Truth Ben Horowitz "Imagine the bad fact that you had to assign meaning to is a layoff. The first thing to realize is that you will not be the only one interpreting what the layoff means. Reporters will say it means that the company has failed. Laid off employees will feel betrayed and convey that. The employees who remain will have many interpretations." Manage Subscription Submit Event Submit Resource View in Browser You are receiving this email because you believe that the best startup articles and videos are made by active members of the startup community. Techstars Startup Digest, © 2009-2017 by Techstars Central LLC. All rights reserved. Techstars Startup Digest is a registered trademark of Techstars Central, LLC. Privacy Policy | Terms of Use.

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