Startup Reading List | January 19, 2018 |
Hope all of you are off to a great start in 2018. Almost a month done! Enjoy this week's reads. | Check out the Startup Digest blog for news and resources!  Follow the Startup Digest blog for curated news, resources, and stories from the global network. Gather tips from fellow entrepreneurs, meet our curators and keep up to date on the latest Startup Weekend and Startup Week events happening around the world. You will find everything you need on the Startup Digest blog.
| | Siobhan Clarke "It's getting out and meeting with customers and learning about their problem as they experience them, seeing and feeling the world through their eyes, across all aspects of the lifecycle – from how they are measured and rewarded internally, to how they understand and describe a problem, to how they find out about you, how they buy and indeed consume your offering, and then how the relationship and mutual success evolve together." | | Myk Pono "Simply put, SaaS companies must transition and change their customer acquisition strategy to model those in the consumer industry. Business buyers no longer accept long, sales-heavy buying processes." | | Mathilde Augustin and Justine Burns "The main challenge has to be communication. The processes we had in place yesterday won't always work today, and it will constantly be a challenge as we grow. We need to be on Slack at all times and be responsive to other team members, especially in regards to our new office in Toronto." | | Dr. Jody Foster "Every personality has positive sides. It's good to have confidence or be attentive to details. But for every positive in a personality, there's a negative underbelly." | |
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