Startup Reading List | December 22, 2017 |
Just looking for an excuse to use the word penultimate... penultimate... say it, "penultimate". Few words are so satisfying to say.
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| | Des Traynor "We started adding these little bits and pieces and features and every new iteration was like what if we could see everyone who has read the message and everyone who hasn't? That became the basis of what we call an active user list. Who is using your product right now? All of this in 2017 is taken for granted but this did not exist in 2011. What if we could send a message to some people but not all people? What if we could send it at a specific time? Today we call that like behavioral marketing automation" | | Fred Wilson "To understand these conflicting choices that companies we work with make, it is important to understand how these companies were funded, what the vision was, what they founders wanted out of the effort, what the investors signed up for, how they were capitalized, how they were managed, and how all of that changed over the years. And it is hard to understand those things from afar." | | Rob Go "The problem with follow-on financings is that they have a similar effect to future dilution. Each time an investor puts money into a follow-on round, she preserves her ownership, but increases her cost basis and effective post money." | | Ciara Trinidad "One thing that's really interesting about helping to build a company that is so diverse — and so visibly diverse — is this idea that you create a really safe environment right off the bat" | |
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