Startup Reading List - Startup Digest - Your Weekly Reads - May 19th - May 26th

Startup Reading List May 19, 2017 Read them once, internalize, and build. Have a great weekend, Digesters! Startup Reading List Startup Digest is curated by: Zubin Chagpar - @phylosopher Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com Apply to Techstars! Techstars applications are now open for 5 programs in cities across the world. Apply to join a program in one of these thriving startup hubs: Los Angeles, Berlin, Paris and New York City. View open programs. Founder Stories: Kate Heddleston of Opsolutely Craig Cannon and Kate Heddleston "The main learning from my communication degree is that people treat computers the way they treat humans because we do not have special pathways in our brains for how we communicate with inanimate objects vs. animate objects. One of the best examples of this is how we treat dogs like humans. We anthropomorphize everything." Your User Acquisition Funnel Ruchi Thukral "A job to be done (JTBD) is when a potential customer struggles to complete a task, or job, and has no viable solution in sight. Their ultimate goal is to overcome this struggle and by doing so increase their quality of life." 5 Tips for Building a Financial Plan for Your Startup Omry Ben David "Imagine business momentum is terrific and customers sign on at an unbelievable clip. Sounds great, right? Well, it depends. What if I tell you it costs you $100 to onboard a customer but you are only "making" $50 off that customer throughout their entire lifetime? Suddenly is doesn't sound too promising anymore." This Sales Plan Moves the Needle on Every Success Metric Derek Draper "Now with so much information at their fingertips, buyers are often well-informed about a given product before they ever engage with a salesperson. Consequently, sellers need to transition from being information providers to a new role of being value-added consultants in order to succeed. Demonstrating that your product can help solve critical problems for a given customer is vital." Manage Subscription Submit Event Submit Resource View in Browser You are receiving this email because you believe that the best startup articles and videos are made by active members of the startup community. Startup Digest, © 2009-2017 by Techstars Central LLC. All rights reserved. Startup Digest is a registered trademark of Techstars Central, LLC. Privacy Policy | Terms of Use.

This email was sent to startupdigest@joff3.com why did I get this?    unsubscribe from this list    update subscription preferences Techstars · 1050 Walnut St #202 · Boulder, CO 80302 · USA