Startup Reading List | December 04, 2015 |
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There you go. You've been served... a list of good reads. Enjoy and have a great weekend. | Let us bend your ear and your brain  Check out Ritika Puri’s article on startups.co, where she writes about how contextual commerce will create more payment opportunities in the future. And you might also want to listen to Braintree’s own Harper Reed discuss the future of commerce in his talk, Code.Ship.Repeat, which was given as part of our Braintree_Talks series. You’ll hang on to every last word. | | Peter Kazanjy "You must prioritize the prospects' point of view; even as you present information about your solution, ground it in how it helps them." | | Libby Kinsey "I'll leave speculation about whether machine intelligence will make us all redundant to others, and instead note that it of course has the potential to assist humans in many professional tasks (and in so doing, deliver greater choice and value for money to the customer)." | | Christoph Janz "What all of these charts and their headlines have in common is that they're trying to convey exponential growth. Since traction is the #1 factor that determines fundraising success, it's understandable that founders try hard to show exponential growth (which talking about a m/m growth rate implies)." | | Ben Thompson "And yet, the devastating impact Uber is having on the industries it is competing with looks an awful lot like disruption's aftermath: the market for ride-sharing is far larger than the taxi-market ever was (a la new market disruption), and incumbents are not only losing riders but are also seeing the value of their most prized assets (taxi medallions) plummeting. To simply say that Uber is a sustaining innovation is to dramatically undersell what is happening."
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