Friday, September 4, 2015

Startup Reading List - Startup Digest - Winter is coming... - September 4th - September 11th

Startup Digest Startup Digest Startup Digest

Startup Reading List

September 04, 2015

...or it's almost over. It really depends on where you live. As some of you have noticed, we love to squeeze in a Game of Thrones reference in our weekly digest.

This digest focuses on working with users, hiring, redesign, and disruption theory which is a lot easier to digest than chaos theory. Time to catch some disruptive butterflies.

Happy weekend!

Startup Reading List Startup Digest is curated by:
Zubin Chagpar

Zubin Chagpar - @phylosopher

Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com

Chris McCann

Chris McCann - Community @ Greylock Partners

Contact Chris McCann at chris@startupdigest.com

Tomorrow, Today. Connecting Investors with the Hottest Startups this September 21-23 in San Francisco.

TechCrunch Disrupt is the most anticipated tech event of the year coming to San Francisco this September 21-23. Come for the fireside chats and panels on hot tech topics with thought leaders (view the full agenda here), a stroll through Startup and Hardware Alley, and the iconic Startup Battlefield competition. Leave knowing you’re one step ahead of the future. #TCDisrupt Make sure you get your tickets!

2,500 BETA testers saved our startup

Malcolm Bell

"So, we started asking users directly, 'hey, how come you not sending any emails or chat messages'. And as soon as we asked, they told us why. Reasons were everything from 'I love my Gmail app' (WTF), to 'I can't do all the things I can do with Mailbox or Apple Mail or Outlook'. So, we asked, 'Hey, why aren't you sending more chat messages' and users told us 'nobody to chat with', 'I don't want to invite people I know' to 'Telegram is better' and 'I love my Whatsapp'."

Hire Slow, Fire Fast

Bhavin Parikh

"But if you believe in firing fast, then you should explicitly let the new hire know about your approach. Even better, let them know what percent of people have been let go in the first 3 months. Let them opt into the risk of joining your company. Don't rely on the employee's understanding of at-will employment.  Don't lie by omission to get them to join."

Everybody Hates Every Redesign Ever

Bryce Roberts

"As a longtime Bitly user, I was no different. Parts of the redesign confused me other parts drove me crazy! But as I've worked with the team and shared feedback I've come to a better understanding the rationale behind some decisions and have seen changes made that demonstrate that my voice, and the voices of other users, have been heard."

Disruption Theory

Marc Andreessen

Originally published on Twitter, review Marc Andreessen's clarification of Clay Christensen's disruption theory.

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