Friday, August 21, 2015

Startup Reading List - Startup Digest - Squirrel! - August 21st - August 28th

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Startup Reading List

August 21, 2015

If you are a fan of Disney/Pixar's move "Up", you will undoubtedly remember Doug the adorable dog with a low attention span who frequently distracted. Couldn't help but think of this when we were approached to feature a blog post by Saent, a company that builds a physical product to help you focus.

They asked us to feature their blog post on their plan to use crowdfunding to promote their product. We hesitated as we wanted to see if their plan worked before featuring. They also sent us an blog post on their mid-campaign progress. We said no.

It was us who asked to hear how things went recently and of course they had a blog post ready... discussing how difficult it had been to meet their goal. It reminds us how well a plan holds up to reality and how a team recovers.

Check out their story and others in this week's digest.

Startup Reading List Startup Digest is curated by:
Zubin Chagpar

Zubin Chagpar - @phylosopher

Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com

Chris McCann

Chris McCann - Community @ Greylock Partners

Contact Chris McCann at chris@startupdigest.com

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Product Person's Perspective on Enterprise Selling

Steven Sinofsky

"Much of the early effort will be consumed by understanding if you're even working with the right team or people within an organization, and often there are multiple parties. Too often a product person believes you start at the CEO and shortcut this step, but an experienced account manager knows great deals can die in the middle of an organization just as easily at the top."

3 Key Elements of Every Good Consumer Marketplace

Mahesh Vellanki

"I believe that there are just three overarching characteristics – 1) a good hook, 2) provider liquidity, and 3) building 2-sided stickiness."

The World's Most Valuable Commodity: Time

T. Brad Kielinski

"You will get to a certain level of understanding time. It can and will get crazy. Understand what you are willing to sacrifice vs. accomplish and plan accordingly."

The Product Hunt Bounce

Tim Metz

"We didn't pick the $100k goal because we like the sound of that number; it's based on a calculation of costs, the most important one being the minimum order we have to place with our manufacturer in Shenzhen (China)."

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